[The site at the above link also includes five NBC one-minute films about responsibility.]
“How It Began
“In 2006, Liberty Mutual created a TV commercial about people doing things for strangers. The response was overwhelming. We received thousands of positive emails and letters from people all over the country commenting on the ads.
“We thought, if one TV spot can get people thinking and talking about responsibility, imagine what could happen if we went a step further? So we created a series of short films, and this website, as an exploration of what it means to do the right thing.”
Good VibrationsThe story of how a jackhammer can trigger moral repercussions.