Dec 302009

By: Robert Cialdini, PhD

Source: Back cover

image Influence has established itself as the most important book on persuasion ever published. In it, distinguished psychologist Robert B. Cialdini, Ph.D., explains why some people are remarkably persuasive and how you can beat them at their own game. You’ll learn the six psychollogical secrets benind our powerful impulse to comply, how skilled persuaders use them without detection, how to defend yourself against them—and how to put these strengths to work in your own behalf. This indispensible book guarantees two things: You;ll never again say “yes” when you really mean “no,” and you’ll make yourself more influential than ever before.

Chapters include:

  • Reciprocation
  • Commitment and Consistency
  • Social Proof
  • Liking
  • Authority
  • Scarcity
  • Instant Influence

Shop at Amazon for:
Influence Science and Practice
by: Robert B. Cialdini

Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you’re a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing.