Self Improvement – Exerting Influence and Gaining Compliance
Our predictable social responses
As "social animals" we are responsive to certain common preconceived notions and powerful trigger situations. Our reflex reactions are really very predictable. They form the necessary fabric of our society. We are taught and often disciplined to respect authority, conserve valuable resources, make friends and protect the helpless.
For some of you it may be shocking to realize how much advertising is crafted to motivate us and how much of what we say too others pushes social reflexes. On the other hand, it’s good to be aware of such influences. Awareness means that we can be in better control of how we respond and that we can be less callous or clumsy in how we treat others.